Blog

October 20, 2021
4 Signs You Must Outsource Your Business Development

Many businesses find it challenging to justify the ROI on their sales and marketing efforts. Another struggle that teams encounter, especially in larger organizations, is getting opportunities to speak with decision-makers and upper management. For others, what challenges them is the lack of capacity to complete projects. Here are some signs that you'll benefit from […]

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October 13, 2021
How Outsourcing Your Lead Generation May Lead To Success

The ability to generate high-quality leads is critical to the success of any company. Obtaining those leads and maintaining a healthy sales pipeline should be every marketer's number one priority. Lead generation is the process of attracting and turning a stranger into a potential client for your business. In other words, it is the process […]

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October 6, 2021
How to Create a B2B Sales Strategy That Guarantees Success

A company without a sales strategy might not have a path to achieve its goals. Sales strategies serve as the sales team’s clear guide towards its goals. It consists of their position and selling plan for their products and services. It also helps the company differentiate itself from the competitor’s strategies.  The Challenge of a […]

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September 29, 2021
Signs That Show Your Business Needs to Outsource Sales

A sales team will always be one of the most important things to your business, especially if you’re looking to sustain the company. However, it can be difficult to put a team together to plan, manage and execute whatever marketing strategy you have in store to boost the business. Outsourced sales have proven to be […]

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September 22, 2021
5 Strategies to Increase Sales Lead Conversion

Getting a lead is one thing; closing the deal is another. Unfortunately, many business owners still believe that building a website is simply the only method to attract customers. However, in today's online world, things are much more complicated. We have discovered that having a lead generation website without a structured sales process might lose […]

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September 15, 2021
You Shouldn’t Miss Out on These Key Trends in Sales for 2021

Nothing has changed the world as a whole in recent times more than the global coronavirus pandemic has. The landscape of sales is not exempt from this either, even in 2021, when vaccines are rolling out globally. Consumers have discovered new ways to shop around for products and services. Needless to say, in order to […]

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September 8, 2021
Fractional Marketing: What Is It and Why Do You Need It?

Marketing is one of the pillars that carry a business. It’s vital to put your brand out there, generate new leads, and maintain relationships with your loyal customer base. It’s a complex field that continues to develop, and marketing teams are often left with more hats to wear as best practices change over time.  Companies […]

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September 1, 2021
Outsourcing Your B2B Sales Team: Why You Should Go For It?

The most efficient and successful strategy to raise revenue is to outsource sales. Sales is the channel through which your products and services reach the market. An in-house, hands-on sales crew made sense before remote employment became a viable choice. But as remote workers integrate smoothly and sales technology grows more intelligent and effective, today's […]

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August 25, 2021
4 Signs Your Business Could Do With a Fractional CMO

4 Signs Your Business Could Do With a Fractional CMO A good marketing plan, without a doubt, is a necessary step towards building your company's long-term success. However, whether you're a brand new tech company or have been in business for years, it's simple for your marketing plan to fall by the wayside. It will […]

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August 18, 2021
When to Know If You Need an Outsourced Sales Team

If you work in sales, you have undoubtedly considered outsourcing part of your sales efforts at some point. After all, it's appealing to be able to expand your team without the long-term commitment of increasing employee numbers, wages, and benefits. However, you may have been hesitant to sign on the dotted line with an outsourced […]

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August 11, 2021
4 Major Benefits of Outsourcing Sales During COVID-19

Nowadays, many companies resort to outsourcing sales, a practice where they contract with an outside party to fulfill their business processes. In particular, outsourced sales refers to outsourcing business process sales entirely or partially to an external provider. Instead of internal entities like in-house staff and new employees taking care of specific tasks, it is […]

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August 4, 2021
The #1 Guide To Outsourced Business Development Consultants

Thinking about outsourcing business development services? Business development improves your bottom line and puts you on the right path to success.

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July 27, 2021
Do you really want to be responsible for sales and marketing? We can help.

In an ever-changing world, it can be easy to lose ourselves in the details. Don’t get me wrong, paying attention to detail is important, but juggling too many tasks, increases the risk of dropping the ball. You don’t have to carry the responsibility for your success alone!  Outsourcing- why should I? For a long time, […]

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July 13, 2021
Why Should Associations Use Outsourced Sales?

The main priority of associations has always been on helping their members navigate and adapt to change within the sector they represent.  At no time, have associations been more important than in these very challenging times during COVID-19.  Associations not only offer education and certification, but they also offer community and engagement for a displaced workforce longing […]

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June 18, 2021
Sales Outsourcing: Everything You Need to Know

Efficiencies Created Through Outsourced Sales  You want to grow and explore new business opportunities? Congratulations, that’s a wonderful place to be!  To be successful, you’re going to have to ask yourself some very important questions: What is your sales strategy? Do you have all the resources in place to go after new opportunities? Have you determined […]

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May 17, 2021
Stop Targeting Automated Email Campaigns to Large Audiences!

Without careful tactics when sending out automated email campaigns, you can ruin your brand and end up in the spam box potentially causing your email credibility to go down the tubes.  By using poor templates, outdated data, or irrelevant, impersonal content, you could be doing more harm than good.   POOR TEMPLATES The use of bad templates […]

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May 5, 2021
How to Break-Up with A Prospect

Every sales leader has seen it. The never-ending sales prospect that won’t move forward and close a deal, but also won’t break away from the back and forth of trying to land a meeting or book a call. The hope is always there, but the results never seem to come. A break-up is inevitable, but […]

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April 22, 2021
How Much Sales Activity Per Week Is Enough?

If you are in network marketing or other multilevel marketing industry then you have probably been hearing this question over again, "How much sales activity per week is enough?" This is the question that many sales and marketing leaders find hard to answer because they are asking the wrong questions. In fact, I have a […]

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April 7, 2021
Tips for Measuring Senior Salespeople, When They Don’t Want to be Measured

One way to determine if a senior salesperson is open to being measured is to ask what their priorities are. If improving their skills and increasing their sales is top on their list, they should be willing and eager for their metrics to be measured in order to provide insight for their own development.

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March 31, 2021
I Fired Three Clients Today...

Our team recently went through the journey of identifying who our ideal client looks like. We developed a list of 12 credentials – ideal company size, established business, a good story to share, a desirable target market, responsive and collaborative with our team – the list goes on.  Through further discussions, we narrowed it down […]

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March 23, 2021
Why Lead Generation is Important to your Business

Lead generation, essentially the process of capturing and stimulating interest in a potential product or service for the intention of building a sales pipeline, enables businesses to nurture future prospects until they are ready to purchase.

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March 15, 2021
Why Hiring a Part-Time Sales Leader is Right for your Business

Part-time sales professionals are trained to multi-task and can excel in many areas of sales, including cold calling, generating leads, closing deals, and working with a variety of clients and niches.

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February 22, 2021
Why Hiring Part-Time BDR for Lead Generation is a Good Idea

The role a business development representative plays within a company is critical to its overall success and most specifically to lead generation.  With a BDR being the initial point of contact for potential clients, it is critical to have a seasoned and experienced business development professional to fill the role. Having a BDR on your […]

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December 14, 2020
What’s Holding You Back?

Do you have the support needed to sustain growth? Do you have the right people, or even enough people, in the right places? Fractional Executives just might be the solution your organization needs.

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December 11, 2020
How to Use Marketing & Data Analytics to Drive Revenue

The days of leveraging traditional advertising for your business are long gone. Instead, businesses are turning to behavioral data to better understand their customer needs, improve their interactions at every stage of the buying journey, and ultimately drive sales.

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December 11, 2020
The secret to Sales: Why Companies are Hiring on a Fractional Basis

Sales management is required for a business to succeed, yet ineffective sales management is one of the largest unnecessary costs a business will face.

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December 11, 2020
The Changing Role of Marketing & What to Do About It

Over the past decade, the role of marketing has certainly changed--for the better. No longer is the department solely responsible for advertising and branding, but rather it’s an iatrical part of an organization’s operations and business strategy.

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December 11, 2020
5 Things to Expect from a Fractional Sales Consultant

The role of a Sales Manager is likely needed, but perhaps you don’t have a large enough team to justify a full-time hire. The solution? Hire a fractional sales consultant to lead you in the right direction.

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December 11, 2020
How a Fractional CMO Can Help Your Company Grow

As the leader of a small business, it’s likely you’ve experienced a good amount of success. For your company that probably includes a strong sales foundation, back office, and daily operations. But what happens when you reach a plateau? What once always worked for your company to get started may fail to deliver the results […]

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December 7, 2020
Basic Selling Resources for Small Business Owners

You love to sell, right? Probably not. Most of my clients know how to run a business, but when it comes to actual selling, there’s a knowledge gap.

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November 27, 2020
Do These Six Things Right Now to Achieve 20% Growth in 2021

Real growth requires changes in your company’s plan. There are many smaller factors that must work together to achieve optimum growth and for you to experience success.

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October 26, 2020
What are you going to do differently in 2021 to grow revenue by 20%?

Virtual selling is here to stay. How are you going to take the learning of 2020 to shape next year’s strategy and grow revenue by 20%?

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September 15, 2020
Virtual Selling is the New Normal

The shift to 100% virtual selling is here, and it’s not going away anytime soon. Leaders must quickly adapt their strategy to embrace the changes ahead and keep a competitive edge.

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September 8, 2020
Not all data is created equal. How are you feeding your CRM?

If you’re in the business of sales, you’ve likely invested in a quality CRM (customer relationship management) system. Implementing a CRM has become a survival necessity for sales. In fact, according to CRM Magazine, 91% of businesses with 10 or more employees use one. However, if you aren’t using it correctly you could experience negative […]

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September 1, 2020
How to Make the Most of Your Webinar and Increase Sales Leads

Are you hosting webinars as a part of your lead generation strategy? If not, you should be! Webinars are a great marketing tool that not only allows you to engage with an audience on a deeper level, but they open the door to new prospects faster by positioning yourself as a thought-leader. There’s plenty of […]

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August 24, 2020
How well do you know your prospective client base?

The Sales Group helps organizations hire smarter and develop a sales system we call R.A.M.P (Revenue Acquisition Management Process.)

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August 17, 2020
Do You Have a Well-Rounded Sales Team?

Do you have a well-rounded sales team? I was chatting with a company last week. They have 3 full-time salespeople on their payroll, yet their revenue in the past 6 years has gone from 79 million to 38 million. I asked them, “How many new deals have your sales team closed in the last 6 […]

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July 27, 2020
3 Questions to Ask Your Next Sales Professional Applicant

Talent management is a continuous topic at most organizations, but what is not always spoken about is: certain roles hold more weight than others. According to recent research, the average tenure of a sales rep is now 1.5 years. That might not sound too bad, but when you consider the amount of time needed to […]

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July 20, 2020
Pipeline Management: How to Increase Your Prospects Right Now

When I start working with a client, one of the first questions I ask is, “Do you know the current value of your prospective pipeline?” The next question I ask is, “What about the value of deals that will close this quarter?” If you can’t answer either of those questions, it’s time to re-think your […]

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June 30, 2020
Why Email Campaigns Work

Many view Email campaigns in a negative light. After all, it’s the medium responsible for spam mail and other unwanted messages that clog one’s inbox, permeate scams, and serve up irritation, or so the thought goes. In reality, proper Email campaigns aren’t just effective - they continue to demonstrate their worthiness as one of the most profitable marketing techniques we have today.

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June 8, 2020
The Benefits & ROI Of Great Email Marketing

The term “Email Marketing” can be confusing. After all, it describes a bevy of digital initiatives that comprise an overall marketing strategy, rather than just one particular thing. As such, many people don’t actually know what goes into a great Email marketing campaign, or why the medium is so effective in reaching a larger audience.

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