4 Signs Your Business Could Do With a Fractional CMO

August 25, 2021

4 Signs Your Business Could Do With a Fractional CMO

A good marketing plan, without a doubt, is a necessary step towards building your company's long-term success. However, whether you're a brand new tech company or have been in business for years, it's simple for your marketing plan to fall by the wayside. It will be tough for you to stay relevant and lucrative if and when this happens. Perhaps it's time to think bigger. While hiring a marketing executive can be intimidating, particularly on the costs, it can prove to be transformative for your company's success moving forward. 

Today's rapidly changing workforce has cost-effective solutions for boot-strapped companies looking for executive marketing guidance. That solution is fractional CMOs.

Fractional CMOs Explained

A fractional Chief Marketing Officer (CMO) provides executive-level services to companies without the full-time cost. They provide the speed, expertise, and experience needed to lead numerous marketing teams of the proper size and stage of growth to get the outcomes a firm needs.  Several businesses benefit from getting started with marketing leadership right away, without the high costs and risks of hiring, training, and 'ramp-up time' that in-house CMOs entail. That said, does your business need one? And what are the signs? Here are four telltale signs your business needs to hire a fractional CMO:

Why Your Business Needs a Fractional CMO

1. You're Not Ready for a Full-Time CMO Salary

If you've just started your business or can't afford to pay a full-time marketing executive, working with someone who provides outsourced marketing services on a contract basis may be a good option. A fractional CMO will often provide services on a short-term or part-time basis, although the relationship can also be continuous. A fractional CMO can help you create and implement a strategy that allows you to expand over time if your budget or workload does not support a full-time employee.

2. Your Marketing Strategy Needs High-Level Expertise

Having a committed individual leading your marketing strategy at a high level can make a significant difference, whether full-time or not. Marketing is a distinct subject that necessitates a distinct focus and skill set. A fractional CMO will know how to make a plan, assign a budget, manage marketing personnel, and conduct the backend work to calculate the return on investment of the efforts.

3. You Want To Realign Everybody's Marketing Roles

Most employees want to know exactly what's expected of them. It gives a sense of satisfaction and meaning when they go to work, knowing what they need to get done and accomplished by the end of the day. Having a scattered workplace can make workers feel insecure, confused, and unmotivated.

By bringing in a part-time CMO, you'll provide the leadership that these well-intentioned workers and contractors have been looking for. Under your CMOs leadership, your company maximizes your employees' expertise and gives them appropriate goals to help assign accountability and rewards. 

4. You Want a Fresh Perspective

New, inventive ideas may help any company. The greatest fractional CMOs have a diverse set of skills. They've worked in various sectors and can employ practical strategies that you and your team would not have considered otherwise.

Your marketing activities will also be evaluated with new eyes by a fractional CMO. Maybe you've been using the same marketing plan for a long time. However, due to the digital marketing revolution, your company's growth isn't as strong as it once was.


A competent fractional CMO follows a methodology and has experience scaling businesses that are comparable in size or product to yours––ensuring you have the appropriate safeguards and strategic supervision to accomplish your long-term growth goals.

Do you want to refocus your marketing strategy with the expertise of fractional marketing and sales executives? The Sales Group connects you with on-demand professionals with a proven track record and commitment to transforming your marketing outlook. Get in touch with us for a consultation!

Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

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