Selling is a never-ending job. A sale to a prospect should mark the beginning of a new cycle targeting the next sale to that same prospect. And so on, and so on.
Communication plays a central role in perpetuating that cycle, whether through follow-up surveys, ongoing email campaigns, search engine optimization or broader marketing efforts.
The Sales Group leverages current market data and ongoing prospect profiling to build targeted communications that drive the sales cycle forward, engaging new customers and strengthening relationships with existing ones.