How Fractional Marketing Can Boost Your Small Business

December 7, 2022

When it comes to marketing your small business, you may think that you have to go big or go home. But what if we told you that you could actually get more bang for your buck by thinking smaller? That's right, we're talking about fractional marketing.

Fractional marketing is a new approach to marketing that allows businesses to get the most out of their marketing budget by only spending a fraction of it. This means that businesses can now focus their marketing efforts on a smaller, more targeted audience, and still see big results.

So, how can fractional marketing boost your small business? 

How Fractional Marketing Is Perfect for SMBs

Benefit #1: Provide Quality Results for a Fraction of the Cost

The beauty of fractional marketing is that it allows small businesses to get quality results without breaking the bank. By hiring a fractional marketing consultant, businesses can get access to the same level of expertise and knowledge that larger businesses have, but at a fraction of the cost.

This is because a fractional marketing consultant is only hired for a specific project or tasks, rather than being on the payroll full-time. This means that businesses only have to pay for the time that the consultant is actually working on their project, which can save a significant amount of money.

Benefit #2: Save Time and Increase Efficiency

Another benefit of fractional marketing is that it can save businesses a lot of time and increase their efficiency. This is because businesses don’t have to spend time training and managing a full-time marketing team, as they would if they were to handle their marketing in-house. 

Instead, they can simply hand over the reins to their fractional marketing consultant and let them get on with the job. This can free up a lot of time for businesses to focus on other areas of their business, such as sales and customer service.

Benefit #3: Gain Access to Expertise and Knowledge

When businesses handle their marketing in-house, they are often limited by their own knowledge and expertise. This can lead to them making costly mistakes or not being able to take advantage of new opportunities.

However, when businesses hire a fractional marketing consultant, they gain access to a wealth of expertise and knowledge. This means that they can make more informed decisions about their marketing and avoid making costly mistakes.

Benefit #4: Stay Up-to-Date with the Latest Trends

Another benefit of fractional marketing is that businesses can stay up-to-date with the latest trends. This is because consultants are always keeping up-to-date with the latest changes in the marketing landscape, so they can advise businesses on the best course of action. 

This can be highly beneficial for businesses, as it allows them to stay ahead of their competitors and ensure their marketing is as effective as possible.

Benefit #5: Flexibility and Scalability

Fractional marketing is also very flexible and scalable. This means that businesses can increase or decrease their marketing budget as needed without having to make any long-term commitments.

This is perfect for businesses that are just starting out, as they can experiment with different marketing strategies and tactics without having to commit to a large budget. It also allows businesses to scale their marketing efforts up or down as their needs change.

The Bottom Line: Let a Fractional Marketing Team Boost Your Online Presence

Small businesses often face a unique challenge when it comes to marketing. They may not have the large budgets that their bigger counterparts have, but they still need to find ways to reach their target audiences and promote their products or services.

One solution that has become increasingly popular in recent years is fractional marketing. This type of marketing allows businesses to outsource their marketing efforts to a team of experts for a fraction of the cost of hiring a full-time marketing staff, giving small businesses a competitive edge in a saturated, digital landscape.

If you are considering hiring a fractional marketing team, the Sales Group can help. We have a team of experienced marketing professionals who can provide the support you need to grow your business. Contact us today to learn more.

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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