What Is Fractional Marketing and How Can You Benefit from It

March 15, 2023

Fractional marketing is a form of marketing that involves engaging with a marketing agency or consultant on a part-time basis. It is an effective way for companies to access marketing expertise without the need to hire a full-time marketing professional. As a result, it has become an increasingly popular option for businesses that want to take advantage of marketing but don’t have the budget to hire a full-time staff member.

What Are the Benefits of Using Fractional Marketing?

Fractional marketing is a cost-effective way for businesses to access marketing expertise without having to hire a full-time marketing specialist. The benefits of fractional marketing include: 

1. Cost Savings

By leveraging fractional marketing, businesses can save money on hiring a full-time marketing specialist. This allows businesses to save on payroll costs and other associated costs. 

2. Flexibility

With fractional marketing, businesses have the flexibility to hire marketing professionals on a project-by-project basis or as needed. This allows businesses to be more responsive to changing market conditions and customer needs. 

3. Expertise

Fractional marketing allows businesses to access the expertise of experienced professionals without having to commit to a full-time hire. This allows businesses to benefit from the expertise of experienced professionals without having to pay for the cost of a full-time hire. 

4. Scalability

Fractional marketing allows businesses to scale up or down quickly and easily. This makes it easy for businesses to adjust their marketing efforts to meet changing customer needs and market conditions.

5. Efficiency

Fractional marketing is more efficient than hiring a full-time marketing specialist. This allows businesses to get more done in less time and with fewer resources. 

Tips on Implementing Fractional Marketing for Your Company

With fractional marketing, businesses can save money by only having to pay for the services they need, when they need them. If you’re considering implementing fractional marketing for your company, here are some tips to help you get started:

1. Define Your Goals

Before you begin outsourcing your marketing activities, you need to make sure you have a clear understanding of your goals. What do you want to achieve with fractional marketing? Are you looking to increase brand awareness, reach new customers, or boost sales? Defining your goals will help you decide which marketing activities to outsource and what type of help you need.

2. Research Your Options

Once you’ve identified your goals, you can begin researching potential vendors. Look for agencies or professionals that specialize in the type of marketing activities you need help with. Consider their past experience and customer reviews to determine which option is best for your company.

3. Set a Budget

Before you commit to any fractional marketing services, make sure you set a budget. Decide how much you can afford to spend on outsourcing and then look for vendors that offer services within that range.

4. Develop a Plan

Once you’ve decided on a vendor, it’s time to develop a plan. Work with the vendor to develop an outline of the specific services they will provide and how they will be implemented. This will help ensure that everyone is on the same page and that the services are delivered as promised.

5. Monitor Results

Make sure you keep an eye on the results of your fractional marketing efforts. Have regular check-ins with your vendor to review the progress and make modifications if needed. This will help ensure that you are getting the most out of your investment.


Fractional marketing is an effective way to reach a larger audience with a smaller budget. By fractioning your marketing efforts, you can focus your energies on a smaller group of people who are more likely to be interested in your product or service. This approach can be especially useful for small businesses or Startups who may not have the resources to reach a wider audience.

If you are looking for an outsourced sales team, you can contact us at the Sales Group. Approach your sales strategy with a more convenient and cost-effective manner. Get in touch with us at the Sales Group to learn more about what we can do for you.

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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