Why Lead Generation is Important to your Business

March 23, 2021

Lead generation, essentially the process of capturing and stimulating interest in a potential product or service for the intention of building a sales pipeline, enables businesses to nurture future prospects until they are ready to purchase. Lead generation is useful for virtually any size or type of business, and also for both conventional B2B and B2C spaces.

Building a strong business development and sales management team is vital to the health of any business. Many organizations struggle to effectively manage their lead and customer management systems, which is a significant barrier to sales productivity. According to HubSpot, 61% of Marketers say generating traffic and leads is their number one challenge. In this article, we will examine the benefits of using a dynamic lead capture system for small business development and sales operations.

One of the biggest challenges for qualified sales professionals is to generate qualified leads on a continuous basis. Qualifying leads is often considered a time-consuming process that many marketing or sales professionals find ineffective and inefficient. Dynamic lead management strategies, which provide prospects with the ability to quickly register their interest and contact information, can provide companies with a significant advantage in their competitive efforts.

Social media has been identified as one of the key factors impacting the performance of companies in the sales organization. It is imperative that business owners incorporate social media into their marketing mix if they intend to see an increase in business performance.

Many marketing professionals find blogging to be a particularly beneficial tool, as they can use it to enhance their skills and write interesting and informative articles for their blogs. 88% of B2B Marketers use content marketing as their primary lead tactic. Online forums and discussion boards also provide great ways for interested parties to get in touch with experienced sales representatives and ask questions.

There is no denying that lead generation works. With the right tools, sales representatives can generate leads and build relationships with individuals who are most likely to be interested in the products and services that a company has to offer. By utilizing available tools, marketers can reduce the time required to find qualified leads, expand their sales and reduce their expenses.

To start the discussion, contact The Sales Group at donna.gliha@salesgroup-global.com

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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