Why Lead Generation is Important to your Business

March 23, 2021
Why Lead Generation is Important to your Business

Lead generation, essentially the process of capturing and stimulating interest in a potential product or service for the intention of building a sales pipeline, enables businesses to nurture future prospects until they are ready to purchase.

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Alyssa Huizenga
Director, Business Development
alyssa.huizenga@salesgroup-global.com

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