Every sales leader has seen it. The never-ending sales prospect that won’t move forward and close a deal, but also won’t break away from the back and forth of trying to land a meeting or book a call. The hope is always there, but the results never seem to come. A break-up is inevitable, but […]
Lead generation, essentially the process of capturing and stimulating interest in a potential product or service for the intention of building a sales pipeline, enables businesses to nurture future prospects until they are ready to purchase.
If you’re in the business of sales, you’ve likely invested in a quality CRM (customer relationship management) system. Implementing a CRM has become a survival necessity for sales. In fact, according to CRM Magazine, 91% of businesses with 10 or more employees use one. However, if you aren’t using it correctly you could experience negative […]
