3 Reasons Why Fractional Marketing Is Great for Business

January 12, 2022

Marketing is an essential part of doing business. A company does it to promote what they offer. It is also the process of piquing people’s interest enough to purchase your products or book your services.

Since marketing can help businesses make revenues, the marketing department is integral. However, not all companies can afford to hire and maintain an in-house marketing team. This is where fractional marketing will be beneficial.

This article will discuss two important things: what fractional marketing is and how it can help businesses.

Understanding Fractional Business Marketing

Marketing is a very crucial aspect of a business. However, promoting a company’s products and services is challenging. But, with a dedicated team, you can meet all of your business goals in due time.

Fractional marketing is the use of the services of an independent marketing company to help with your marketing campaign. It entails using the services of an external marketing team only for a specific part of your marketing campaign. Some companies use this method when looking for ways to fish the best out of their marketing strategies.

Other companies use fractional business marketing because they do not have the same financial capabilities as bigger companies. Larger organizations can hire and maintain an in-house marketing team, while sometimes, smaller companies cannot. Therefore, they hire a fractional business marketing chief marketing officer (CMO) or team to help with their campaigns.

How Can Fractional Business Marketing Help Businesses?

There are many benefits of using the services of a fractional business marketing company. Some of which are:

Easier to Focus

When you have a fractional marketing company help you with your marketing, you can focus on the other important matters of your company. You can spend time expanding your business, its product line, or any other matter that is important for your growth.

More Affordable

Fractional business marketing is a lot more affordable than hiring a team to help with your marketing. An in-house marketing team means increased expenses in salaries, benefits, and other overhead costs. Hiring fractionally means you get all the benefits of having a full marketing department with a single payment.

Access to Trained and Experienced Personnel

When you hire an in-house marketing team, the only thing you are sure of is knowing they have the right skills. Their other abilities remain uncertain. It takes time for them to learn so they can do the job you need them to do. But with a fractional business marketing company, you do not have to worry about training. Your marketing team is already experienced and knows what they are doing.


Fractional marketing is a great option for small and medium businesses. These businesses do not need a whole marketing team to help with their campaigns. They can just hire a fractional marketing company.

After deciding to hire a fractional business marketing company, do not go online and pick the first name you see on the search results. You have to be sure that you are choosing the best and the one that fits well with your company. Do your research—look into their past campaigns, client reviews, and client lists. If you are satisfied with what you see, ask them for a quote and decide where you want to go from there.

If you are searching for a company that offers top-notch fractional marketing services in North America, turn to the Sales Group. We are a professional sales consultancy and outsourcing firm that provides reliable sales, marketing, and business solutions. Partner with us today, and let us bring your business to greater heights!

Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

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