How to Leverage a Seasoned Sales Hire for Maximum ROI

December 28, 2022

Hiring a seasoned sales professional can be an invaluable asset to any business. Not only can they bring a wealth of experience and knowledge to the table, but they can also provide invaluable ROI for your business. Here are a few tips on how to leverage a seasoned sales hire for maximum ROI.

1. Provide Clear Expectations

Before your new sales hire even begins, make sure they know exactly what is expected of them. Outline the job requirements, goals, and targets, and make sure they understand any specific processes or protocols that must be followed. Make sure to explain the company culture and any team dynamics that could affect their success.

2. Utilize Their Network

One of the biggest benefits of hiring a seasoned sales professional is the network of contacts they bring with them. Leverage these contacts by allowing your sales hire to use them to help you close deals and attract potential customers. By utilizing their contacts, you can quickly and easily reach out to potential customers, partners and other resources that can help you grow your business.

3. Create a Mentorship Program

Creating a mentorship program for your sales team can be extremely beneficial. Utilize your seasoned sales hire to provide guidance and mentorship to your other sales team members. This will help them gain the knowledge and experience they need to be successful in their role.

4. Monitor Progress

As with any new hire, it's important to monitor the progress of your new salesperson. This will help you identify any areas where they might be struggling and provide the necessary support or resources. Regular feedback and progress updates will help ensure the transition is successful.

5. Leverage Prior Experience

In addition to their network and mentorship skills, seasoned sales professionals can also bring a wealth of experience to the table. By leveraging their prior experience, you can quickly and easily identify and capitalize on new opportunities for growth.

6. Focus on Long-Term Goals

One of the most important things to remember when leveraging a seasoned sales hire for maximum ROI is to focus on long-term goals. By focusing on long-term objectives and strategies, you can ensure that the sales professional is able to make a lasting impact. This can be a great way to ensure that your ROI continues to grow over time.

7. Utilize Technology

Leverage technology to help your sales hire to be more productive. Utilize customer relationship management (CRM) systems and other sales automation software to help them better track and manage their sales process.


By following these tips, you can ensure that you are able to make the most of your seasoned sales hire. Not only can they provide an invaluable network of contacts and experience, but they can also help to ensure that your ROI continues to grow over time. Leveraging a seasoned sales professional can be one of the most effective ways to grow your business, so make sure to take advantage of this invaluable asset.

Are you looking to build an outsourced sales team that can help you bring your business to the next level? The Sales Group is here to help. We do business development and sales outsourcing so that you can focus on what you do best. Contact us today to learn more about our permanent sales placement services.

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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