Nothing has changed the world as a whole in recent times more than the global coronavirus pandemic has. The landscape of sales is not exempt from this either, even in 2021, when vaccines are rolling out globally. Consumers have discovered new ways to shop around for products and services. Needless to say, in order to meet these new demands, providers are now doing their best to adapt.
Read on to learn more about key trends in sales for 2021 that you should take advantage of:
Now more than ever, artificial intelligence (often known by its abbreviation AI) and other advancements in sales technology are on-trend. As previously mentioned, shopping is done online more and more these days. The pandemic put the world on 'pause' and lockdowns, as well as stay-at-home orders pretty much led everyone online. Even brick-and-mortar companies wound up exploring the digital space in order to just keep up. AI software plays a huge role in helping the transition go forth with ease. Moreover, it can also help with nearly half of all sales tasks overall, which can be very cost-efficient, especially for companies looking to grow.
Benefits of AI include, but are not limited to:
This one may go without saying, but it's worth mentioning anyway. Social media plays a major role in sales these days. It goes hand-in-hand with the need for customers to have a personalized online experience. Live chats and customer profiles are great starters. Given social distancing being a necessity for health and safety due to COVID-19, more and more people turn to social media to connect. Aside from Facebook, Instagram, and Twitter, other avenues such as TikTok are on the rise.
Needless to say, that also means there are more ways to directly connect to customers and sell products or offer a service. A strong social presence means your product or service will be seen by more people on their news feeds organically. Eventually, your product will be top of mind when they next shop or seek a certain service.
The term 'value-based' selling actually speaks for itself, somewhat: customer satisfaction is most important. That's a sharp contrast from the traditional point-of-view that marketing should be focused on turning a profit. It goes hand-in-hand with customers being more conscious of what they get out of a product or service instead of just zoning in on getting a "cheap" or affordable deal.
Finances Online recently found that a whopping 87 percent of companies with high growth are into value-based selling. It's all about emphasizing what value the product or service will bring to the customer's life instead of piling on bargains or price cuts. Quality is absolutely the priority instead of quantity.
The landscape of sales has never been more changed than it has given the global pandemic. Nowadays, consumers are constantly finding safer, newer ways to shop online to get products or avail of services. Key 2021 sales trends include social selling, artificial intelligence, and value-based selling.
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