The term “sales manager” evokes a lot of images—a frightening, glowering presence that instills fear in the hearts of employees. In reality, though, not all sales managers fit this image. In fact, there is a type of sales manager that isn’t one bit intimidating or scary—the fractional sales manager. Do you need one?
Most salespeople enjoy freedom and control, but they’re not detail-oriented. In fact, they spend most of their time outside the office. However, having a successful sales team will need an organized and disciplined approach that many business owners and salespeople struggle with.
This is where a fractional sales manager may come in. This manager will take care of all the details and organization to ensure your business brings the results it needs.
A fractional sales manager will also have an outsider perspective that can support your company’s problem-solving. An experienced fractional sales leader can shed light on problems you may have overlooked along the way. Trust that they can identify solutions. Even if they don’t know everything about your company or industry, they have a deep understanding and knowledge of sales strategies, systems, processes, and so on.
Besides organization and discipline, you can count on them for strategy. The good thing is that they usually have a support team that can implement strategy quickly and efficiently.
Another thing is when you’re thinking about whether you need one for your business, you can save more money with a fractional sales manager. This is because you really don’t need to onboard them, and they usually offer other services like hiring, onboarding, and many more.
Here are some things you need to look for in a fractional sales manager:
Remember, the number one job of a fractional sales manager is to drive the company’s sales initiatives. You will have a person focused on driving the right activities that will bring the results you want. So, the next time you ask yourself whether you need a fractional sales manager, use this information to help you make the right decision. It’s likely you need one when you start asking yourself such questions.
The Sales Group offers fractional marketing throughout North America. Let us help drive results to your business. Contact us today!