Debunking the 5 Common Myths about B2B Sales Outsourcing

December 15, 2021

B2B sales outsourcing isn't as bad as it sounds! Although people in the industry give sales outsourcing a bad reputation, there's nothing wrong with relying on outsourced services for your business's sales. If you're apprehensive about sales outsourcing, you may just need to hear the facts straight from the source.

Myths are just myths—they're simply untrue and prevent you from making the most of one of the best resources out there! To set the record straight about outsourced sales, we've debunked the most well-known myths surrounding the subject. Read on to find out what they are:

Myth #1: Sales outsourcing is expensive.

When you first hear about sales outsourcing, you may have this vision of a horde of virtual workers who don't have any real experience with sales or your industry—in other words, you end up getting a bad deal. 

However, the truth is that sales outsourcing is quite affordable! Outsourced sales services are more affordable than having your in-house sales team handle your customer acquisition for you.

Myth #2: Sales outsourcing can get you in with the wrong clients.

Another myth surrounding B2B sales outsourcing is that you're going to end up entering a deal with the wrong client. You may be thinking that you'll get conned into signing a contract with a company that is entirely different from your target market. 

While there is a slight chance of this happening, it is not the case for most companies who go for sales outsourcing. Remember: there are great sales outsourcing companies out there that can help you get what you pay for and more!

Myth #3: Sales outsourcing is not as effective as internal sales.

This myth is simply not true! When you outsource your sales development to a skilled team, you actually get better results in the long run. You don't have to dedicate as much time to your sales team as you would trying to get your sales team in order. As such, you'll gain better value from outsourcing your sales team than from hiring internally.

Myth #4: Sales outsourcing won't work for your company.

The only way that B2B sales outsourcing won't work for you is if you're lazy and don't put any effort into it. The fact is that outsourcing your sales team is a great way to ensure that you meet and exceed your sales goals!

The sales outsourcing industry is booming, and quite a few companies have started to realize the benefits and possibilities that it brings to the table. To reap the benefits and see your sales skyrocket, you have to be smart about it.

Myth #5: Sales outsourcing leads to a decrease in quality.

You may indeed end up having a lower product quality if you outsource sales if the outsourced team doesn’t have as much knowledge about your product or service as an internal team would have. As a result, your business will encounter problems when dealing with a third party who is less experienced with your product.

However, you can avoid having a negative outcome if you work with the right sales outsourcing company! All it takes is finding the perfect outsourcing partner.


There are plenty of myths floating around the industry, but they're just that—myths. When you embrace sales outsourcing and work with an excellent outsourced sales team, you'll be able to boost your sales and grow your business sooner than you would have been able to with internal sales. Do your research and make sure that the outsourced sales team you end up choosing can deliver fantastic quality!

If you’re having difficulty selling your products and services, why not work with our outsourced sales team at The Sales Group? Whatever your goal, our Fractional Sales and Marketing executives can provide just what you need without breaking the bank or binding you to a long-term commitment. Connect with us today to learn more!

Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

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