5 Reasons Why You Should Outsource Your Lead Generation

August 10, 2022

The act of purchasing sales functions (cold calling and other outsourced lead generation tactics) from the outside is known as “sales outsourcing.” 

For over a decade, sales outsourcing has been a subject of debate for sales managers. Some managers prefer to be in full control of their sales management, while others outsource their sales functions to third-party companies, which can operate crucial parts of their pipeline.

Here are some of the biggest benefits of outsourced lead generation.

1) Better Quality

Like any other type of outsourcing, the main benefit of outsourcing sales functions is getting the services you need at a low cost and high quality.

If you choose a sales outsourcing company with the history of generating leads and converting them into customers, you can be sure that your lead generation process will be handled at the highest level of professionalism.

Many in-house lead generation departments do not have the time to dedicate to every lead generation process, and as a result, their leads may not be as qualified as other companies’ leads.

2) Cost-Efficient

As a sales manager, managing tasks that do not bring you closer to your sales goals is a waste of time. Sales outsourcing can be an excellent way to start spending more time on sales and revenue-generating activities.

Hiring a sales outsourcing company can help you get your sales process running without the need to hire additional employees or rent more office space.

It is time to stop paying your sales staff by the hour and start paying your sales staff by the results.

3) Time-Saving

A sales outsourcing company will be able to fully devote themselves to your sales goals if you outsource the sales functions. You will no longer have to waste your time dealing with all of your sales goals.

Also, you will eliminate the need to hire additional sales staff or having your existing sales team spend time on lead generation activities when you outsource your lead generation department to a third-party company.

4) Reduces Risk

If you outsource your sales functions to a sales outsourcing company, you won’t need to spend time on the sales functions that you don’t want to spend time on.

Sales outsourcing companies will spend their time generating leads, building and nurturing relationships, qualifying prospects, and forecasting needs.

The more capable in-house employees will be able to devote their attention to selling and closing deals.

5) Better Growth

Another benefit of outsourcing sales functions is having sales functions handled by someone with experience. You will be able to see the growth of your sales with the help of a sales outsourcing company.

Once you choose a sales outsourcing company that provides you with the highest quality of lead generation services, you will be able to focus on sales and hiring new sales representatives to grow your sales team.

Making the decision to outsource your sales functions to a sales outsourcing company is a big step to take.


By outsourcing your sales functions to a company that provides you with the highest quality of sales functions, you will be able to replace your sales staff and invest your time on more profitable sales activities.

Work with trusted professionals at the Sales Group to help with your lead generation. We are the best outsourced business development consultants that can boost your sales and grow your customer base. Get in touch with us today to learn how.

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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