5 Tips To Help You Identify Your Target Audience

May 4, 2022

So, you've put a lot of time and money into creating a website. Now, your task is to actually ensure people visit it. How do you do this? You do this by knowing who to target in the first place! Now, that might sound like it doesn't answer the question, but the truth is that, by knowing who you're trying to attract, all the other pieces of the puzzle fall into place.

So, how do you identify your target audience? Here's how to do so:

1. Know Your Current Customers

This may seem obvious, but knowing your target audience starts by knowing your current customers! What makes them tick? What are they looking for? What are they interested in? The answer to these questions is also the key to reaching your target audience.

2. Finding Your Target Audience

You've done your research, and now you know your target audience. Now, you need to reach them. The key is to think like your audience.

Think about what your target audience may be looking for and where they may be looking for it. This can be anywhere

Here are a few places where you can target your audience:

On social media

Article marketing, including guest posting

Video marketing


If you need help targeting your audience, I recommend checking out this blog post and this podcast.

3. Narrow Your Target Audience Even More

You've done your research, you know your target audience, and you've identified where they hang out. Now, you need to narrow in even further.

If you're not sure who your target audience is, or you haven't identified the best medium for your target audience, check back on your target audience research results.

Is there any other place you can reach your target audience? Is there anything else you should know?

As you get to know your target audience more and more, your marketing efforts will become more and more effective.

4. Creating Your Content

Now that you've narrowed your target audience down, it's time to create some content. This is an important step because if you don't create content, your audience won't know you exist.

How do you create content? Here's how:

Analyze your competitor's content

Brainstorm different ideas

Brainstorm different sources of inspiration

Brainstorm different ways to create your content

After all of your ideas are done, and your content is created, it is time to market them.

5. Marketing the Content

Once you've created your content, you need to market it.

Here are some key elements to consider:

Where can you promote the content? What resources can you share it with?

What are the best places to promote the content to your target audience?

What kind of content will best engage your audience?

Where will you promote your content?

Once you've figured out how you're going to promote your content, you need to actually put in the work to do it. Step one is to share it, and step two is to constantly promote it.


The truth is that marketing your business is an ongoing process. The world of marketing changes all the time, but it only works when you have a strong foundation of an audience to market to. So, if you're struggling to identify your target audience to start selling your products and more, follow the tips and more! They'll help you discover who to sell to, allowing you to start generating plenty of revenue and more.

The Sales Group is a professional sales consultancy and outsourcing firm that helps companies make the most out of their sales. If you are looking for sales consulting in North America, work with us today!

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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