Our team recently went through the journey of identifying who our ideal client looks like. We developed a list of 12 credentials – ideal company size, established business, a good story to share, a desirable target market, responsive and collaborative with our team – the list goes on.
Through further discussions, we narrowed it down to one attribute. Likeability.
There still needs to be various elements of the other areas identified and they need to be a good-paying customer, but when it came down to it, for us, it’s just likeability.
We know difficult clients equal employee unhappiness and turnover.
Now, look at your own clients – if you were to get rid of 10% what would that look like? This is no different than looking at your bottom 10% of performers internally.
Here’s the real dilemma – how do you get rid of your bottom 10% of clients without a sales pipeline of prospective new ones coming in? You don't. You hold one to whatever revenue stream you currently have, good or bad. There is no other alternative for you.
It’s the same argument for an underperforming employee. It’s much easier to make these decisions if you have options.
Here’s how we can help. Our team helps organizations develop new clients and create an established pipeline so you can pick and choose.
We work with you to define the ideal client and go to the market to find organizations that are interested in your services. Increasing your sales funnel gives you options. We do this on a part-time, flexible basis to provide a more economical option for your business.
The Sales Group helps organizations all over North America develop new clients. Don't you wish you were able to fire a few bad clients today, too?