Every sales leader has seen it. The never-ending sales prospect that won’t move forward and close a deal, but also won’t break away from the back and forth of trying to land a meeting or book a call. The hope is always there, but the results never seem to come. A break-up is inevitable, but […]
Our team recently went through the journey of identifying who our ideal client looks like. We developed a list of 12 credentials – ideal company size, established business, a good story to share, a desirable target market, responsive and collaborative with our team – the list goes on. Through further discussions, we narrowed it down […]
