A New Way for Growth: A Look at Outsourcing Your Sales Team

June 8, 2022

Outsourcing sales is a tried-and-true method for businesses to boost income. A sales outsourcing company may help you overcome technological limitations and break out of organizational barriers regarding operational efficiency.

It's a great chance to grow your business and add to your sales team. However, many business leaders are hesitant to delegate their sales responsibilities to a third party. As we will discuss in this article, outsourcing sales operations to a specialized team has various commercial and operational benefits.

Know When NOT to Outsource

Outsourcing sales operations is a viable solution for businesses desiring long-term growth. However, it would not suit businesses that don't want to commit long-term.

Outsourcing might not be the best solution for businesses operating in highly volatile or seasonal industries. In these industries, an outsourced team would be hard-pressed to find new clients. 

Know When to Outsource

Outsourcing sales operations makes a lot of sense if your business is experiencing growth and you need a team to help you get new customers. It is an intelligent way to ensure business continuity.

Thanks to sales outsourcing, businesses can tap resources from across the globe. They can also access skills they would otherwise struggle to find in the domestic market.

If you choose to outsource your sales operations, you can generate greater returns on your marketing budget. Sales outsourcing may allow you to make more frequent, targeted marketing offers.

Benefits of Outsourcing Your Sales Team

Outsourcing sales operations has a lot of different yet distinct benefits. Let's take a look at a few of the most significant ones.

1. Training & Foundation

You get complete training when you outsource your sales operations to a sales outsourcing company. This usually includes customer service training.

In addition to customer service training, sales outsourcing providers conduct training on basic sales techniques. This may include training on making a sales pitch and how to develop and manage a sales pipeline.

2. Coordination

Sales outsourcing providers assist their clients in the coordination of sales operations. This allows businesses to focus on key strategic activities.

3. Specialization

In addition to coordination, sales outsourcing providers specialize in specific sales areas. Your sales outsourcing provider can provide you with a dedicated sales team.

4. Valuable Advice

When you outsource sales operations, you also get access to a team of experienced advisers. These advisers can help you with crucial sales decisions such as pricing, product selection, and brand management.

5. Improved Efficiency

Outsourcing sales operations allows you to generate more revenue per resource unit than otherwise. This means that you have the opportunity to improve your sales revenue without having to hire additional staff.

6. Access to Resources

Outsourcing sales operations means that you can harness the resources of a large company. Your outsourced sales team may also access legal, financial, or other specialist resources.

7. Reduced Costs

An outsourced sales team means that you no longer need to invest in sales operations. This includes everything from office space to technology.

8. Access to New Markets

Outsourcing sales operations allows you to access new markets. This may be because your sales outsourcing provider has a presence in the new market or because of the relationships that it has developed.

9. Specialized Products & Services

When you outsource sales operations, you can also opt to outsource specific sales activities. This may include telesales or other specialized sales functions.

10. Improved Sales Productivity

You get access to an experienced sales team if you outsource sales operations. This means that you get access to more sales leads. In addition, you get access to a team experienced in making sales pitches.

11. Flexibility

Outsourcing sales operations allows you to combine sales operations with your overall business plan.

12. Availability of Sales and Marketing Expertise and Skillsets

This is one of the most significant benefits of outsourcing sales operations. It might not be possible to find the right expertise among your in-house staff. However, outsourcing sales operations offers you access to knowledge that would otherwise be unavailable.

Conclusion

While many businesses are reluctant to outsource sales operations, it can offer numerous benefits. These include the ability to create a dedicated sales team and improve your marketing process.

Are you looking for great people for permanent sales placement? The Sales Group is a professional sales consultancy and outsourcing company that assists businesses in increasing their sales. We link you with salespeople with both industry expertise and proven experience that your company needs. Work with us today if you need sales consultancy in North America!

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Donna Gliha, Chief Sales Officer / President
donna.gliha@salesgroup-global.com
salesgroup-global.com

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development
alyssa.huizenga@salesgroup-global.com

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