The Benefits of a Permanent Sales Staff for Company Growth

March 22, 2023

Sales are the lifeline of any business. Only through selling products or services can a company generate revenue and grow. Therefore, it is not surprising that businesses invest considerable time and resources in hiring the right salespeople. However, once a company has found the right salesperson, it is equally important to ensure they stay with the company for the long term. This is where a permanent sales placement comes in.

A permanent sales placement is when a company hires a salesperson long-term. This means that the salesperson is not just a temporary hire but a company staff member. In this article, we will explore the benefits of a permanent sales placement.

1. Increased Sales Productivity

One of the primary benefits of a permanent sales placement is increased sales productivity. When a salesperson is hired permanently, they become invested in the company’s success. They are not just there to make a quick sale and move on to the next opportunity. They are motivated to build long-term customer relationships and help the company achieve its sales goals.

A permanent salesperson has the time to build a deep understanding of the company’s products or services, as well as the needs of the customers. They can tailor their sales approach to meet each customer's specific needs. This can result in increased sales productivity as the salesperson is able to close more deals and generate more revenue for the company.

2. Cost Savings

Another benefit of a permanent sales placement is cost savings. Hiring and training new salespeople can be a costly and time-consuming process. When a company hires a salesperson permanently, they can save on these costs. The company can spend time and resources on something other than recruiting, training, and onboarding a new salesperson.

In addition, a permanent salesperson is more likely to be loyal to the company. They are invested in the company’s success and are less likely to leave for a better opportunity. This reduces the cost of turnover for the company. It also means that the company can avoid the cost of having to rehire and retrain a new salesperson.

3. Consistent Sales Performance

A permanent sales placement can also lead to consistent sales performance. When a company has a salesperson committed to its success, they are more likely to deliver consistent performance over time. They can build customer relationships and develop a deep understanding of the company’s products or services.

This consistency in sales performance can be especially important for businesses that rely on a steady stream of revenue. A permanent salesperson can help ensure that the company has a consistent flow of sales, which can help stabilize the business and make it more resilient to market fluctuations.

4. Improved Customer Relationships

A permanent sales team has the time and resources to build strong customer relationships. They can learn about their needs, preferences, and pain points, allowing them to tailor their sales approach to meet their needs.

A permanent sales team can also provide ongoing support to customers. They can follow up with customers after a sale, answer questions, and provide assistance when needed. This level of customer service can help improve customer satisfaction and loyalty, leading to increased sales and revenue over time.


A permanent sales placement can have numerous benefits for a business. It can increase sales productivity, cost savings, consistent sales performance, and improved customer relationships. By investing in a permanent salesperson, a company can build a strong sales team that is committed to the company’s success. This can help drive revenue growth and ensure the business's long-term success.

Are you going for the permanent sales placements approach? The Sales Group got you covered. We are a professional sales consultancy and outsourcing firm that provides sales advisory services to organizations throughout North America. Get in touch with us today!

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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