As the leader of a small business, it’s likely you’ve experienced a good amount of success. For your company that probably includes a strong sales foundation, back office, and daily operations. But what happens when you reach a plateau? What once always worked for your company to get started may fail to deliver the results you’re after to grow. At a certain point, your current customers aren’t going to be what takes your business to the next level. You’ll also need to reach a target audience of people who don’t know you, or you won’t be able to compete.
It’s time to take a look at your marketing strategy.
What do your current marketing efforts look like? Rather than trying out marketing tactics at random and seeing what sticks, do you have a strategy or a specific plan of action to follow? Are you tracking and analyzing metrics? If the answer is no to any of these, it may be time to consider hiring someone fully dedicated to marketing.
But, a full-time CMO is expensive.
If you’re looking to hire someone with the experience needed to plan and manage your company’s marketing efforts it’s going to be an investment, but hopefully, one that pays off. Companies typically make a mistake here by either pawning off marketing responsibilities to other roles within the organization, or they hire someone at entry-level salary hoping it will be “enough.”
Is there a way to accomplish your marketing goals without a full-time CMO? If you’re not in the position to make the financial commitment, but need someone with experience, consider hiring a fractional CMO.
With a fractional chief marketing officer, you’ll only pay for the hours you need, on a flexible basis, rather than an annual salary. It’s likely this will be more hours in the upfront to build up your strategy for growth and put foundations into place, then taper off to just maintenance, analyzing, and new initiatives.
A few ways a fractional CMO can help grow your business:
If your company is struggling to accelerate growth, it’s time to consider partnering with The Sales Group to hire a fractional CMO. Contact us today at firstname.lastname@example.org to get started.