The Reasons for Hiring an Outsourcing Sales Team for a New Company

February 16, 2022

Startups face a slew of challenges, with trouble in almost every aspect of their business. Startup business owners must be able to multitask in order to manage everything from new employee onboarding to day-to-day operations. Fortunately, if you’re one of them, you can eliminate the need to worry about acquiring new customers when you outsource your startup's sales team. 

Here are the reasons you need for hiring an outsourcing sales team for your company.

Understanding Sales as a Service

When a company provides an outsourced sales force to other companies, this is referred to as sales as a service. Outsourced sales teams are made up of sales managers, account executives, business development representatives, and sales development representatives (SDRs). 

You can focus on the day-to-day operations of your startup while your provider handles business development by hiring a sales team as a service team. You require an outsourced sales team to assist your internal team in perfecting their pitch and attending sales appointments set up by SDRs. 

Many businesses believe that when using sales as a service, they must choose between an internal and external sales team. To develop the most effective sales and marketing strategy, internal and external teams must work together. 

The Importance of Outsourcing a Sales Team

As a startup, you have to be more frugal with your money and time than ever before. While sales outsourcing may appear intimidating to a startup, it can significantly boost the growth of your company. Outsourced sales teams are used by many startups for the following reasons: 

It Is Low-cost 

Startups are frequently hesitant to spend money for a variety of reasons. Outsourcing sales allows your startup to save money while generating more leads. Profit from a diverse pool of sales experts, tools, and technologies for a fraction of the cost of a full-time internal sales representative. An internal sales team may still be required to attend meetings with qualified leads, but an outsourced sales team can find them. 

It is Time-Saving 

New business owners and employees frequently wear multiple hats and juggle multiple tasks. Hiring an outsourced sales team frees up time and energy in your startup for other tasks. Furthermore, it allows you and your team to concentrate on your assigned tasks rather than prospecting for new sales opportunities. 

It Is Scalable 

You can scale your business by outsourcing sales teams. Your outsourced sales program can grow in tandem with your company's needs. Outsourced SDRs can help your startup increase revenue by setting more appointments. 

If your company is expanding too quickly, an outsourced sales team can assist you in generating fewer leads. This frees you up to concentrate on internal training or current customer satisfaction. 

It Is Sustainable 

Do you want to broaden your startup's product or service offering? Do you want to expand your product or service offering? You can expand into new markets and conduct market research on new products or services with your target audience by outsourcing a sales team. 

SDRs conduct market research while contacting prospects in order to sell a product or service. This allows you to understand your market and respond to a sales representative's pitch.


There are many benefits to outsourcing your startup’s sales team, including retaining more capital, increasing productivity, and improving sales. Such advantages could help you grow your startup, especially as you will need more assistance along the way. Thus, include hiring an outsourced sales team as part of your business plans.

For a reliable sales outsourcing company, The Sales Group Global is a full-service firm of professionals who can assist you in growing your business. Work with us today!

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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