The Benefits of Hiring an Outsourced Sales Team

November 10, 2021

When it comes to fostering growth in your company, it’s crucial to invest in a sales function! Although an in-house sales team can help your business generate revenue, you’ll have to shell out money and invest time that you don’t have. Moreover, you will have to wait a few months to start seeing results, which aren’t guaranteed to be positive.

If you don’t have the money to build an in-house sales team from the ground up and wish to close deals with larger clients, why not consider working with a sales outsourcing company instead? Read on below to learn how your business can benefit from an outsourced sales team:

1. Access to Experts in the Field

Building an in-house sales team takes time and money, which may cause you to cut corners and hire people who aren’t that experienced in sales. Although you manage to have a sales team within a short amount of time, this doesn’t mean that you’ll be able to drive excellent results as quickly!

Rather than help you achieve your sales targets, your in-house sales team may instead do the complete opposite and harm your business because of their lack of expertise. Sure, you may have an in-house sales team dedicated to generating profits for your company, but if they aren’t sales experts, you’ll only be wasting resources.

Instead of investing more time and money into building an in-house sales team without the guarantee of success, why not just hire an outsourced sales team who you can rely on? When you work with an outsourced sales team, you don’t have to worry about helping them upskill as they already know how to use the best sales tactics.

Given the team’s experience and expertise, you can rely on them to learn everything there is to know about your business quickly and begin selling as soon as possible!

2. Save On Costs

Although having an in-house sales team has its perks, you’ll need to invest a sufficient amount of resources for the team to become an invaluable part of your organization. Before you can benefit from your in-house sales team, you’ll have to train and manage them and provide the necessary office equipment and software so that they can do their job.

When you calculate all the total expenses of hiring and training each sales team member, you may come to realize that building an in-house team is not the most affordable option. If you’re a small to mid-sized business, hiring an outsourced sales team could be ideal!

Although working with an outsourced sales company means having to shell out more than you would with an in-house team initially, you won’t need to spend on sales SaaS subscriptions. Given the skills and experience of an outsourced sales team, it goes without saying that they are a more worthwhile investment than an in-house team.

3. Gain Insight Into New Markets

If you’re aiming to branch outside the US market, you’ll need to work with someone who can advise you on your strategy. Since an outsourced sales company will have several teams focusing on different markets, they will have the expertise needed for the market you’re trying to enter.

Instead of having an in-house sales team and recruiting new team members, outsourcing your sales team allows you to work with teams experienced in various markets. Given the experience of an outsourced sales team, you’ll be able to gather insights on what works and what doesn’t!


If you aim to achieve your company’s revenue goals, you can never go wrong with hiring an outsourced sales team! By outsourcing sales, you’ll have the opportunity to reduce costs, improve efficiency, and, most importantly, drive sales. As long as you work with a reputable sales outsourcing company, your business is sure to grow and become an unshakeable presence in the industry!

Are you looking for the best outsourced sales team to help your business compete in the current landscape and exceed customer expectations? Then, our professionals at The Sales Group may just be who you need! You can rely on our sales outsourcing company to help your team turn reliable leads into sales. Connect with us today to learn more!

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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