How to Create a B2B Sales Strategy That Guarantees Success

October 6, 2021

A company without a sales strategy might not have a path to achieve its goals. Sales strategies serve as the sales team’s clear guide towards its goals. It consists of their position and selling plan for their products and services. It also helps the company differentiate itself from the competitor’s strategies. 

The Challenge of a B2B Market

A sales strategy is easier planned than executed. It involves a lot of studies, reviews, and analyses. Salespeople need to understand their target market to develop a more effective strategy. B2C marketing can get salespeople easier and more accurate information about their audience, but B2B marketing is more complex. 

In the B2B industry, you might talk frequently to decision-makers and possible partners, which makes the job more challenging. Fortunately, here are some key steps that can help you develop a quality B2B sales strategy that fits your business. 

3 Tips for a Successful B2B Sales Strategy

1. Establish a Good Value Proposition

Companies should have their value proposition or the statement that tells their target market why they should choose them over competitors. This statement could make companies consider you as their choice, so make sure you create a compelling one. It would help your customers understand your business more and the true value of your products or services. 

Once you have decided on a value proposition, you can design your strategy around it. You can also use it to develop your buyer persona and help identify which type of customer or client you should look for. Doing this step can help you understand and relate to your audience better. 

2. Know Your Customer’s Business

Every salesperson’s goal is to make potential clients say yes to their business proposal. That could happen, but only if you know exactly how your company can help them. Let the customer know that you are aware of their pain points and the solutions that could help them. 

This step will go a long way if you know information about your target company. That includes doing research, asking the company directly about their needs, or interviewing them. More importantly, your strategy would only work and move if you knew the right people to talk to. 

3. Prepare Your Sales Team

A good strategy will not give good results if your team is not able to execute it well. Proper briefing and a good tool for tracking their progress would be a good help. Having a sales intelligence tool, for example, can help you salespeople see the whole picture of their sales pipeline. 

That opportunity will give them a clearer idea of what to do next, which clients to approach next, and which to follow up and drop. It would be easier to pinpoint improvement or failure points when looking at the system, helping you improve your strategy even more.


Your B2B sales strategy is only the beginning. It should also work with your business’s other marketing efforts. Having a social media presence, using account-based marketing, categorizing all your leads, and working with sales outsourcing companies can give you more success in the future. But before going that route, you need to establish a clear and well-thought-out sales strategy for the whole company. It will be your secret weapon in growing your company more.

Are you looking for sales outsourcing companies that can help you achieve your business goals? The Sales Group aims to better align our client’s outcomes with their expectations by implementing proven sales development techniques. Allow us to help you level up your relationship with your target companies. Contact us today!

Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram