Qualities and Skills You Should Look For When Hiring Sales Consultants

February 1, 2023

As a business owner looking to scale, getting a sales consultant on board is probably already at the back of your mind. Whether you want to build a sales team or give your existing one a revamp, sales consultants can be a great asset.

Here, we'll learn all about sales consultants - what they do, what you need to look for in a good one, and more:

What Sales Consultants Do

Sales consultants generate new sales opportunities and develop relationships with potential customers. They work closely with sales teams to identify and qualify potential customers and develop and execute sales strategies.

Qualities to Look for in a Sales Consultant

When considering hiring a sales consultant, there are a few key qualities that you should look for to ensure that you are getting the best possible service. Here are a few qualities to look for in a sales consultant:

1. Industry Knowledge

When you're looking for a sales consultant, you want someone who knows the ins and outs of the industry. They should be able to answer any questions and give you the information you need to make an informed decision.

2. Product Knowledge

The sales consultant you hire should have a thorough understanding of your product. They should be able to answer questions about it and explain its features and benefits. If they don't have a good grasp of your product, they won't be able to sell it effectively.

3. Relationship-Building Skills

When looking for a sales consultant for your business, finding someone with strong relationship-building skills is essential. A good sales consultant can build relationships with potential customers and clients and nurture those relationships over time. They should be able to understand the needs and wants of their clients and build trust and rapport.

4. Communication Skills

Sales consultants need to be able to communicate effectively with potential customers. They should be able to understand the customer's needs and explain the product or service's features in a way that is easy for the customer to understand.

5. Persuasive Skills

Today, businesses need sales consultants who can persuasively communicate the value of their products and services. This involves being able to articulate the features and benefits of your offering in a way that resonates with potential customers.

In addition, the sales consultant should be able to address any objections that potential customers may have effectively. They should be able to think on their feet and come up with creative solutions to overcome any objections.

6. Motivational Skills

A good sales consultant should have strong motivational skills. They should be able to inspire and motivate their team to sell more. A good sales consultant can also keep their team motivated even when things are tough.

7. Organizational Skills

A sales consultant needs to be organized in order to keep track of their potential customers and sales. They should be able to maintain accurate records and have a system for follow-up.

8. Time Management Skills

Time management skills are essential for sales consultants because they need to juggle multiple tasks and projects at once. They should also be able to work quickly and efficiently to get the best results for their clients.

9. Leadership Skills

A sales consultant with strong leadership skills will be able to motivate and inspire your team, and help them to overcome any challenges they may face. They will also be able to provide clear and concise instructions, and ensure that your team is working together effectively.

10. Passion

Passion is one of the most important qualities to look for in a sales consultant. A passionate sales consultant will be more likely to be invested in your business and its success. They will be more enthusiastic about their work and more likely to close deals.


If you want to scale your business, it is important to find a good sales consultant who possesses the qualities discussed in this article. A good sales consultant can help you identify new markets, develop sales strategies, and close deals more effectively. When choosing a sales consultant, be sure to consider the qualities shared above. You can find the best sales consultants from the Sales Group.

A professional outsourcing firm, the Sales Group, can provide you with reliable permanent sales placement services for your growing business. Find out how we can help you today!

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Donna Gliha, Chief Sales Officer / President

A proud nominee of the 29th Annual  RBC Canadian Women Entrepreneur Awards

Alyssa Huizenga
Director, Business Development

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