You love to sell, right? Probably not. Most of my clients know how to run a business, but when it comes to actual selling, there’s a knowledge gap. Many of them feel overwhelmed with the thought of how to approach prospects and don’t have any idea where to start. These business owners will find anything to keep them busy and away from selling.
As a small business owner, the biggest mistake you can make is stepping away from sales. Hiring junior-level salespeople will help, but it will not be what takes your business to the next level. This business is yours - your customers want to hear from you.
So, where do you start? You start with some basic sales knowledge and forming a business plan. Your plan will not only include the financial side, but investments needed for sales and marketing.
Here are 7 quick tips/resources to get started:
Sales doesn’t have to be scary. With a little knowledge and planning, you and your team are sure to be successful. Be prepared to outsource your sales and marketing efforts to trusted experts. With a little bit of help you can improve your own selling skills, while also focusing on what you do best--running the business.
The Sales Group assists businesses by providing the right selling resources, as well as actionable sales data to effectively reach desired target audiences. If you’re interested in learning more, let’s start the conversation. Email me at Donna.Gliha@salesgroup-global.com.
A proud nominee of the 29th Annual RBC Canadian Women Entrepreneur Awards