Without careful tactics when sending out automated email campaigns, you can ruin your brand and end up in the spam box potentially causing your email credibility to go down the tubes. By using poor templates, outdated data, or irrelevant, impersonal content, you could be doing more harm than good. POOR TEMPLATES The use of bad […]
Our team recently went through the journey of identifying who our ideal client looks like. We developed a list of 12 credentials – ideal company size, established business, a good story to share, a desirable target market, responsive and collaborative with our team – the list goes on. Through further discussions, we narrowed it down […]
Lead generation, essentially the process of capturing and stimulating interest in a potential product or service for the intention of building a sales pipeline, enables businesses to nurture future prospects until they are ready to purchase.
The role a business development representative plays within a company is critical to its overall success and most specifically to lead generation. With a BDR being the initial point of contact for potential clients, it is critical to have a seasoned and experienced business development professional to fill the role. Having a BDR on your […]
Real growth requires changes in your company’s plan. There are many smaller factors that must work together to achieve optimum growth and for you to experience success.
