Outsourcing and subcontracting are two excellent ways of getting work done in a pinch. While business executives tend to confuse one for the other, the two practices are different enough. The distinction is found in how much a company can govern the work process and if the work could be performed in-house. Understanding the differences […]
The term “sales manager” evokes a lot of images—a frightening, glowering presence that instills fear in the hearts of employees. In reality, though, not all sales managers fit this image. In fact, there is a type of sales manager that isn’t one bit intimidating or scary—the fractional sales manager. Do you need one? Most salespeople […]
The ability to generate high-quality leads is critical to the success of any company. Obtaining those leads and maintaining a healthy sales pipeline should be every marketer's number one priority. Lead generation is the process of attracting and turning a stranger into a potential client for your business. In other words, it is the process […]
A company without a sales strategy might not have a path to achieve its goals. Sales strategies serve as the sales team’s clear guide towards its goals. It consists of their position and selling plan for their products and services. It also helps the company differentiate itself from the competitor’s strategies. The Challenge of a […]
Getting a lead is one thing; closing the deal is another. Unfortunately, many business owners still believe that building a website is simply the only method to attract customers. However, in today's online world, things are much more complicated. We have discovered that having a lead generation website without a structured sales process might lose […]
