Lead generation, essentially the process of capturing and stimulating interest in a potential product or service for the intention of building a sales pipeline, enables businesses to nurture future prospects until they are ready to purchase.
Lead generation, essentially the process of capturing and stimulating interest in a potential product or service for the intention of building a sales pipeline, enables businesses to nurture future prospects until they are ready to purchase.
The role a business development representative plays within a company is critical to its overall success and most specifically to lead generation. With a BDR being the initial point of contact for potential clients, it is critical to have a seasoned and experienced business development professional to fill the role. Having a BDR on your […]
Real growth requires changes in your company’s plan. There are many smaller factors that must work together to achieve optimum growth and for you to experience success.
Virtual selling is here to stay. How are you going to take the learning of 2020 to shape next year’s strategy and grow revenue by 20%?
Are you hosting webinars as a part of your lead generation strategy? If not, you should be! Webinars are a great marketing tool that not only allows you to engage with an audience on a deeper level, but they open the door to new prospects faster by positioning yourself as a thought-leader. There’s plenty of […]