When I start working with a client, one of the first questions I ask is, “Do you know the current value of your prospective pipeline?” The next question I ask is, “What about the value of deals that will close this quarter?” If you can’t answer either of those questions, it’s time to re-think your […]
Many view Email campaigns in a negative light. After all, it’s the medium responsible for spam mail and other unwanted messages that clog one’s inbox, permeate scams, and serve up irritation, or so the thought goes. In reality, proper Email campaigns aren’t just effective - they continue to demonstrate their worthiness as one of the most profitable marketing techniques we have today.
The term “Email Marketing” can be confusing. After all, it describes a bevy of digital initiatives that comprise an overall marketing strategy, rather than just one particular thing. As such, many people don’t actually know what goes into a great Email marketing campaign, or why the medium is so effective in reaching a larger audience.
