B2B vs. B2C Sales: Understanding the Key Differences

April 18, 2023
B2B vs. B2C Sales: Understanding the Key Differences

Sales are an essential part of any business, and there are different types of sales, including business-to-business (B2B) and business-to-consumer (B2C) sales.  While the ultimate goal of both types of sales is to generate revenue, there are significant differences in their strategies, target audiences, and overall approach. This article aims to highlight the key differences […]

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April 12, 2023
How CMOs Can Drive Sales Enablement Success

Sales enablement is a critical function within any organization, and the Chief Marketing Officer (CMO) plays a key role in driving its effectiveness. Sales enablement provides the sales team with the tools, resources, and knowledge they need to close deals effectively. It requires collaboration between the marketing and sales teams to create a seamless process […]

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April 4, 2023
The Advantages and Disadvantages of Outsourcing Sales Teams

Outsourcing has become a common practice in the business world, and sales outsourcing is no exception. Many companies have embraced the idea of hiring outsourced sales teams to help them achieve their sales targets. Outsourcing sales teams is considered an effective way to reduce costs, gain access to expertise, and increase productivity. However, doing so […]

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March 28, 2023
Benefits of Investing in Quality Retail Sales Talent

For any retail business, a sales team is essential to the foundation for success. Investing in quality retail sales talent can greatly benefit profitability, customer satisfaction, and brand reputation. The retail industry is a highly competitive one, and the success of any retail business largely depends on the quality of its sales talent. Read on […]

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March 22, 2023
The Benefits of a Permanent Sales Staff for Company Growth

Sales are the lifeline of any business. Only through selling products or services can a company generate revenue and grow. Therefore, it is not surprising that businesses invest considerable time and resources in hiring the right salespeople. However, once a company has found the right salesperson, it is equally important to ensure they stay with […]

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Alyssa Huizenga
Director, Business Development
alyssa.huizenga@salesgroup-global.com

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